AI Insights · Timothy · January 2025
Top Film & TV Apps on iOS in the UK: Q4 2024 Performance
Explore the performance of top film and television apps on iOS in the UK during Q4 2024, including trends in downloads, revenue, and active users.
In the fourth quarter of 2024, the top film and television apps on iOS in the United Kingdom demonstrated varied performance in terms of downloads, revenue, and active users. Here’s a detailed look at the trends for the leading apps, based on data from Sensor Tower.
Disney+ saw fluctuating weekly revenue, starting at around $1.8M and peaking at $1.9M by the end of December. Weekly downloads were strong, with notable increases reaching 69K in late December. Active users showed a consistent rise, culminating in 1.9M by the quarter's end.
NOW experienced a steady increase in revenue, closing the year at approximately $453K. Downloads rose steadily, peaking at nearly 27K in the final week. Active users grew significantly, reaching over 616K by the end of the quarter.
discovery+ had a notable revenue peak of $382K in mid-December, though it gradually declined to $233K. Downloads saw a high of 39K in early November, while active users remained robust, closing at 438K.
ITVX maintained a stable revenue stream, with a slight decline to $234K by the end of December. Downloads were variable, peaking at 53K in mid-November. The app’s active user base remained strong, ending the quarter with over 504K users.
Finally, Amazon Prime Video showed consistent revenue growth, finishing at $285K. Downloads surged in December, with a high of 101K, while active users increased significantly, reaching 1.6M by late December.
These insights from Sensor Tower highlight the dynamic nature of the film and television app market on iOS in the UK, with each app showing unique trends in user engagement and monetization. For more detailed insights, visit Sensor Tower’s website.
